70% think the companies they do business with need to improve the customer experience – a sentiment that has doubled since 2019.
76% reported using generative AI in the last year, with 46% stating that it has improved their overall experience—the highest of any age group.
However, as consumers continue to crave a better customer experience, more than half (54%) are willing to share their personal data if it will result in a better experience.
90% of consumers think that it is important for companies to honor their preferred communication method, but only 31% think that companies are doing a great job with it.
Packed with relevant and applicable findings, our 2022 report offers a detailed look at how consumers define a positive customer experience and what they want from communications.
Discover how you can deliver more personalized communications, increase engagement across print and digital channels, and transform your customer experience.
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